Last week Chrysler Group LLC announced that the Fiat 500 likely won't hit their 50,000 unit sales target for the United States. So it got me thinking, how's the 500 doing in our country?
Not bad. Not bad at all. In fact so far this year 3,064 500s have been sold in Canada, compared to 7,982 in the U.S. For a market that's about 10% the size of the U.S. it's clear that Canadian's have fallen for this Italian sweetheart.
So how is the Fiat 500 stacking up against the MINI Cooper, it's cloest competitor, at least conceptually?
Find out after the jump.
The Fiat 500 alone has outsold the entire MINI brand in Canada (Cooper, Clubman, Countryman) by more than 160 units (3,064 vs. 2,903) year-to-date.
Sure, the MINI Cooper is more expensive but there are also significantly more variants, casting a wider net in an effort to broaden the consumer base.
Well, I posed the question in May and I'll ask again. Does the 500 have what it takes to maintain sales momentum or is it just a novelty?