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Monday
Aug152011

Fiat 500 ripping up the sales charts in Canada; Not so much in the U.S.

Last week Chrysler Group LLC announced that the Fiat 500 likely won't hit their 50,000 unit sales target for the United States. So it got me thinking, how's the 500 doing in our country?

Not bad. Not bad at all. In fact so far this year 3,064 500s have been sold in Canada, compared to 7,982 in the U.S. For a market that's about 10% the size of the U.S. it's clear that Canadian's have fallen for this Italian sweetheart.

So how is the Fiat 500 stacking up against the MINI Cooper, it's cloest competitor, at least conceptually?

Find out after the jump.

The Fiat 500 alone has outsold the entire MINI brand in Canada (Cooper, Clubman, Countryman) by more than 160 units (3,064 vs. 2,903) year-to-date.

Sure, the MINI Cooper is more expensive but there are also significantly more variants, casting a wider net in an effort to broaden the consumer base.

Well, I posed the question in May and I'll ask again. Does the 500 have what it takes to maintain sales momentum or is it just a novelty?

[Source: Automotive News and DesRosiers Automotive Consultants]

Reader Comments (5)

I believe MINI brand has lost the plot and is not quite competitive price-wise.
I'm very much looking forward to 500 Abarth, it will be my very first car that I buy brand new.
Aug 15, 2011 | Unregistered CommenterMark T
Im not convinced of the 500. I am currently in the mrket for a new car and I find it to be over priced for what it is. I understand its more of a "lifestyle" vehicle but when looking at the specs you can get comparable cars, even better equipt for less money. I understand that such options may not have the status of a 500 but its an observation.
Now the Abarth is another story, but I have a feeling it would be priced to a point I would look for something maybe I little more money but more powerful/ sporty. Like a base Gen Coupe
Aug 15, 2011 | Unregistered CommenterDM-Tree
The car is underpowered which would be my biggest concern. They could have pumped a few more horsepower out of their current power plant or gone a totally different route. They should have brought the diesel engine from the euro model though.

Apart from the shady powerplant choice, the 500 drives as well as it looks. Canadians have also always prefered smaller cars than the US which explains why the Smart was marketed in Canada first.
Aug 17, 2011 | Unregistered CommenterBolidesQuebec.com
Not so fast with the sales numbers, I live near Banff and the rental car companies have a ton of 500's running around. Be interested to know how many of those 3000 were fleet sales.
Sep 20, 2011 | Unregistered Commenterckernzie
Purchased mine a few months ago. Although I have my reservations about it's performance in the upcoming Canadian winter months, I delighted with the car so far. Suits my needs perfectly
Nov 25, 2011 | Unregistered CommenterTRLUKAS

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