There's no doubt that Ford has been on a roll lately. But as good as things are, Ford of Canada is still leaning on some substantial incentives to boost sales.
Last month, Ford Taurus sales in Canada jumped a whopping 230%. Sure, the Taurus is a nice car which no doubt attracted people to the showroom but the deals on it were likely what got people to sign the dotted line.
So what incentives was Ford offering last month?
First, let's start with a $5,000 factory-to-dealer incentive that could be combined with other offers. Then there were a slew of factory to customer incentives, such as a $1,000 Customer Car Event bonus, a $1,000 loyalty bonus and a $1,000 Costco member bonus! You read that correctly, a Costco member bonus!
The Taurus wasn't the only Ford product with such aggressive incentives. The Lincoln MKX attracted buyers with a $7,500 factory to dealer incentive and an additional $2,000 in added rebates.
So while Ford may be the number one brand in Canada they're certainly paying for it.
[Source: The Globe and Mail]