Hyundai Equus to start "around $65,000" in Canada

Chad Heard of Hyundai Canada confirmed that the Hyundai Equus will start “around $65,000” in Canada, although he admitted that Hyundai is still finalizing pricing.

Hyundai is pitching the Equus as a Lexus LS 460 competitor at a GS 460 price. They're only expecting to sell about 100 of them in Canada through fewer than 30 Hyundai dealers across the country.

More after the jump.

Two models of Hyundai's new flagship will be offered in Canada, the Signature and the Ultimate (someone's been reading Lincoln Town Car brochures).

Amongst other goodies, the Ultimate will include power reclining seats in the rear, which include heating, cooling and massaging functionality (palm leaves and grapes not included).

The Ultimate package will push the Equus into the $70,000 range, a tidy sum but far off Germany's finest.

Will the Equus be worth $30,000 more than the Genesis sedan? The massaging rear seats are a start.

[Source: Edmonton Journal and Postmedia News]

Comments

[ANDREW]

gutsy move by Hyundai! I think this is a bit premature for them. Stick with the Genesis for now.

[Maymar]

Through a variety of factors (the bad economy, Toyota's recent fiasco, 20+ years of persistence), Hyundai's found themselves in a great position to make significant expansion. As much as it's a bold move, it makes sense to bring the Equus in while people are both taking them seriously, and talking about the idea premium car from teh company that once shilled the Pony.

[MoDo]

A few Korean businessmen might buy them, but that'll be it. Their Genesis sedan has been a flop and I expect this thing to have an even worse reception.

[Ham&Cheese]

Would you rather be seen in a Benz or a Hyundai?
Never thought I'd ask that question.

[ANDREW]

I agree ham&cheese! I think Hyundai produces a very quality product. Honestly, im sure the Equus will be pretty awsome for the money. Unfortunately it is a Hyundai! People in the market will definately not be lining up to shell out $65k on a Hyundai. I think its the same old story here. Stick to what you do best.
I think the Genesis is radical enough.