Volkswagen Canada is putting green on the hood of their most fuel efficient model in a bid to move some iron and make room for the 2010s.

In an effort to further promote and move the Jetta TDI, Volkswagen Canada will be offering a $1,000 addition to the Federal Government's "Retire Your Ride" program which coughs up a measly $300.

"We felt it was time to stimulate the market and help people move out of old vehicles that contribute the majority of the pollution and greenhouse gases emitted by automobiles on the road today," according to John White, President and CEO of Volkswagen Group Canada.

"We were hoping that the government would provide something more aggressive with their program. Upon hearing the news that they wouldn't, we decided to move ahead and get things going ourselves as part of our BlueMotionTechnologies commitment to sustainability. We are the only car company in Canada that can make such a compelling offer to purchase the Green Car of the Year."

[Source: Yahoo News via TDIcurious.ca]