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Friday
Sep112009

Domination: Chrysler minivans command nearly 70% market share

Market share, market share, market share. That's what it's all about in this industry. And that's what Chrysler's minivans, the Dodge Grand Caravan and Chrysler Town & Country, have with 66% of the Canadian minivan market. At least that's what they had in August.

With aggressive incentives Chrysler's minivan sales rose 92 per cent compared to August 2008. In fact, Chrysler is outselling their nearest rival by a margin of 7 to 1.

So I've got a question. Why?

On top of the aggressive incentives, Chrysler can credit the steep increase to fleet sales. Now that Ford and GM have abandoned the minivan segment, rental car companies and other fleet accounts have less choice in the segment.

Chrysler Canada is taking advantage of the situation and will willingly sell you a trainload of their products for significantly less money than the competition.

U.S. sales of the Dodge Grand Caravan and Chrysler Town & Country were also up, leading Chrysler to add a third shift to their production facility in Windsor, ON.

Looks like there's a little magic left in the ol' magic wagon.

[Source: The Windsor Star]

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