As the lines between content and advertising continue to blur, a new digital sitcom series premiering today through Sympatico.ca has Volkswagen Canada drawing from its usual brand of quirky comedy to promote its new Tiguan and Golf models.

The web series follows two aspiring musicians as they craft jingles that, despite their best efforts, remain out-of-tune and off-message. In the webisodes, a company called Elite Music is hired by VW Canada to create 30-sec promos. Their "musical creations" develop with the on-screen assistance and input of the real VW client and media agency folks.

Check out Volkswagen's first Webisode after the jump.

Enjoying the Moment

The guys get their first big real break as Volkswagen Canada have come calling and has asked the guys to craft a jingle for their upcoming 2009 Tiguan campaign. See what happens when our two jinglers, juggle to get the job done.

[Source: Media in Canada]