Chrysler pulls the plug on re-badged Dodge Journey in favour of a small car
May 13, 2008
When money is tight you’ve got to make some tough decisions. Chrysler LLC has decided to stop development of a Chrysler version of the Dodge Journey crossover instead opting to invest the money in a small car partnership with Nissan. Smart move.
For far too long domestic automakers have badge-engineered their vehicles. And since Chrysler is working hard to combine dealers into multi-brand outlets what’s the point of having the same vehicle with different emblems on the front?
Chrysler's long-term plan is to have Dodge dealers selling trucks and SUVs and Chrysler dealers selling cars. This decision moves the company closer to that goal.





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