Howard J. Elmer from the Toronto Star probably thought it was just going to be another press trip. Fly somewhere exciting, drive a nice car, eat some great food and then write an article. Automotive journalists have it rough.
But alas it was not to be. While driving at a BMW X6 press event in Spartanburg, South Carolina, where the BMW X6 is manufactured, Elmer had the misfortune of witnessing a brand new BMW X6 in front of him take out a deer.
The long and the short of it is that the deer was D.O.A. but the X6 faired pretty well all things considered.
To read the article and view the aftermath click here.